Should you use TikTok to promote your small business?

Should you use TikTok to promote your small business?

TikTok is a popular mobile age platform that was created in 2016. It allows users to create and share mobile videos, showcasing lip-syncs, dances, and comedy. It also enables users to participate in challenges from time to time.

Tiktok stimulates creativity among users through features like; stickers, filters, and augmented reality. It is the most popular social media platform worldwide with more than 500 million active users, with 41% between 16 and 24.

Should you employ TikTok as a social media strategy for your business? Here is everything you should know about Tiktok when it comes to business.

How It Works…

As a social media platform, TikTok endeavors to produce and share looping videos. These videos are often between 15 and 60 seconds long. It boasts an excellent editing toolkit, music library, filters, stickers, and effects. These elements help the user to fine-tune their content to comedic or clever effects.

Users use the app to create videos and slideshows that have the stop-and-start recording, timers among other effects. The site’s comprehensive music library makes it distinct. Its integration with Apple Music sets it apart from the different social media platforms, allowing users to discover, mix, and add songs through playlists and videos.

Typical of every social media platform, engagement is vital. TikTok users can follow each other and like, share, and comment on each other’s content.

Once a user has at least 1000 followers, they enjoy running a Livestream session on their account.

If you are looking to set up your business profile on TikTok, there are multi – guides on how you can go about it.

How Suitable Is Tiktok For My Business?

With many young people engaging in creating content on TikTok, most businesses are embracing the platform showing their less serious side. Tiktok is good if;

• Your targeted clientele is gen- z. These are a generation born in the late 90s and early 2000s. They were born knowing technology and fell even in love with it.

• Your performance indicator matches with the platforms. Unlike other social media platforms, Tiktok is known to increase brand recognition. If this is what you intend to do with your brand, then TikTok is the way to go.

• Video is the right channel to use in promoting your business. Accountants, unlike bakers, cannot advertise their content creatively.

• You have time to integrate a new social media channel into your marketing plan. How often will you be able to post? Do you have time to check-in and engage with your followers and those who are creating content for you? If the answer is no, you’re better off focusing on your existing marketing activities rather than trying to learn and manage a brand new platform.

Advantages Of Using TikTok For Your Business.

Have interactive publicity promotions. Fun easy to be remembered campaigns that go viral sometimes. In turn, it may make your brand a household name.

Content is created for you. If you succeed in creating content that people love, they end up making the content for you. An example is the Pepsi India challenge.

Harnessing the power of hashtags makes it easier for users to choose content that they are interested in and thus makes it easier for new followers to find you.

Tiktok has a discover page where videos are classified which means people can easily find your content provided you are using the right hashtags. You can also see how many times a hashtag has been used, giving you an idea of the trending and popular topics.

Disadvantages of TikTok

Creating videos for TikTok could be draining and time-consuming. You have to familiarize yourself with different lighting, editing, and camera angle skills before you succeed.

This platform requires consistent and unrivaled creativity. That means it will be unsuitable for those with no imagination.

The posts are also limited to 100 characters, making it challenging to pass too much information. Besides, you cannot include a link to your site.

How My Business Can Use TikTok

Most likely, you will want to use TikTok. If this is the case, here are a few insights into how to use it.


Hashtag challenges have proven to be relatively popular on TikTok, thanks to their potential to go viral. Using these hashtags could readily market your brand to a significant audience. For instance, Pepsi India utilized this approach and went viral in 2019. Other popular challenge hashtags used in 2019 were #HariboChallenge, ##FakeTravel, and #MicrowaveChallenge.


With this feature, you will be free to come up with videos and play them on a split-screen, meaning they can play next to each other. Mostly, people will take up this challenge next to their favorite celebrities.

There is no denying that duets can readily come in handy when you want to collaborate with other professionals, including influencers and clients. Further, you can use them as Q&A sessions.

React Videos

There can never be a better way for you to engage with other users than through reaction videos. This aspect allows clients to send various short clips reacting to your post, providing excellent content feedback. Besides, it will help improve brand awareness.

Influencer Marketing

Most brands are now relying on celebrities and notable persons to enhance their brand awareness. You can use these influencers to boost your brand reputation and even market products. One renowned brand that has been successful in this field is Mucinex, an American pharmaceutical. However, before you engage in this approach, ensure that you understand every nitty-gritty.


TikTok allows you to advertise on its platform, boosting brand awareness. Its similarity to Google Adwords and other social media advertising will enable you to reach new clientele. Typically, this platform ensures that you readily create different campaign types and keywords at a preferable budget. What’s more, you will be free to choose the location your ad should show and when it should.

Final Thoughts

Various aspects go into the successful use of TikTok. Creating videos for this platform and writing the necessary captions could take time. Its demographic is also limited, reaching a young generation only. However, older generations are slowly embracing this platform too. With mobile video consumption growing every year, it will be easier to tap into the rising consumer traffic in the coming years. Whether or not you take up TikTok, video content is the future of marketing.