Meet the coupon addict who slashed her weekly shop to £7 and saves £4,000 a year

You might think a supermarket voucher isn’t worth keeping, but add them up and you could be saving thousands of pounds a year like Sammy


Sammy Hancock, 28, who stills lives at home with her parents, can pay as little as £7 for the weekly shop by collecting online coupons and hunting for reduced products.

Each week the family’s food shopping bill should cost around £80, but instead the super saver spends an impressive £7.41 through being thrifty.

Sammy, from Hampshire, claims to save up to 90% on her shopping by spending hours online hunting for discounts, tallying loyalty card points and even rummaging for groceries that are near their sell-by date.


She also takes advantage of discounted produce including two fish portions reduced from £4 to a minuscule five pence. One of her biggest saving so far was a free £80 voucher for Debenhams for simply registering purchases she had bought online.

Within 12 months of taking couponing seriously she claims to only pay £400 for more than £4,000 worth of shopping for her and mum, Diane, 52, and Dave, 53. Sammy, who is currently unemployed, said: “Coupons help me save a lot of money, I print everyone I can find even if I don’t need them just in case.

“It’s really incredible the amount of money you can save just by using coupons and keeping an eye out for bargains.

“I got into using the odd coupon a few years ago but in no time at all I got addicted to finding the best bargains and felt such a buzz when I realized how much I was saving that I kept on doing it. “I’ve helped my family and a few people I know who are really skint with little tips to save on their groceries and from their I started making videos online.

“People get pretty hyped when I explain to them what you can get for free, others think I’m a bit weird for doing it but I don’t care. “I’ve got countless coupons ready to be used and spend a lot of time hunting for discounts online so I can then use apps to cross checks prices in different supermarkets to utilize discounts in the best way possible.

sammy coupons

“I’ve probably saved hundreds of pounds a month just from picking up reduced produce that’s near it’s sell by date and then freezing it.

“With bread products and meats you can freeze them, with fruit you can turn it into smoothies and vegetables if you cook them quickly you can save a lot of money. “You can extend couponing further into your social life too, I always go for two for one deals and all you can eat carvery for just over three pounds.

“Last Christmas I even got my first free shop thanks to the coupons I’d collected – I managed to get around £20 worth of mince piece, bread and other festive snacks for nothing, it was incredible.”

Sammy first started using coupons three years ago, but after being able to pay two pounds for shopping worth £20 she realized the money saving potential. She believes supermarket chain Tesco is one of the best places to utilize free coupons and often using loyalty card points to obtain free products.

As well as groceries she’s been able to save on £150 a year on restaurant meals and even major attractions like Thorpe Parke where she pays £12.50 rather than the full price ticket of £40.00 by combining coupons.

Sammy added: “A lot of what I do requires planning, like in January I bought a lot of wrapping paper ready for Christmas for pennies. “I print off every coupon I see because you never know when you can use it and save yourself a lot of money.

“I also stack up loyalty card points and am always on the lookout for a cheap yellow sticker product that have been reduced to less than a pound.

“What I do saves a lot of money and I really enjoy helping other people do the same.”

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