Mrs Hinch Net Worth – How Much is Mrs Hinch Worth?
Mrs Hinch is one of the wealthiest cleaning influencers globally. Second to Marie Kondo, the wealthiest cleaning influencer globally, Mrs Hinch has over 4.1 million followers on Instagram. Known as a “Cleanfluencer,” she shares cleaning tips on everything – from the best cleaning products to cleaning hacks. But who is Mrs Hinch?
Who is Mrs Hinch?
Cleaning guru Sophie Hinchliffe is best known for her incredible cleaning hacks and home interiors. The proud mum is Mrs Hinch and runs the Instagram account @mrshinchhome.
She told Hello Magazine, “I started my Instagram account back in March 2018. I have always enjoyed home interior design. As soon as my husband and I bought our first home, I could not wait to post décor photos on Instagram. But I did not want to bore family and friends. So, I started Mrs Hinch Home.”
She never imagined that her Instagram account would become so popular. In fact, her account went viral reaching 1 million followers in 6 months. The mum of two rose to fame for also sharing pictures of her immaculate home. “It’s absolutely crazy, and I’m so overwhelmed but grateful all at the same time! I’m happy it’s resulted in such a positive space for everyone,” she concluded.
When she reached 1 million followers, Instagram verified her account, and she got her blue tick. This happened three months after starting her Instagram account. On her Instagram page, she shares cleaning tips such as how to make cleaning fun.
After becoming a hit, her page has been attracting millions of followers. In an interview, Sophie revealed that she was not looking for fame when she started her Instagram page. She wanted to share her signature cleaning hacks with her “Hinch Army” of cleaning obsessives.
In her early and mid-twenties, she suffered from anxiety and panic attacks. Sophie discovered that cleaning was the best coping mechanism for her. She said, ” I would get up and grab a mop, a hoover or cloth and just start going.” Having experienced the calming powers of cleaning, she created a to-do chore list which enabled her to keep her house clean.
Sophie is not a professional cleaner. But her creativity encourages and motivates her “Hinchers” to clean their homes and have fun while doing so. She is currently married to Jamie Hinch, a sales manager who often appears on Mrs Hinch Instagram Stories. They first met at a central London job search before Sophie became a hairdresser. They got married in 2018 at Gosfield Hall in rural Sussex and have two kids – Ronnie and Lennie.
How Much Does Mrs Hinch Earn For an Instagram Post?
New research shows that Sophie Hinchliffe rakes in £6,000 per Instagram post. The “Cleanfluencer” has an online empire of loyal fans called Hinchers. As the second richest cleaning influencer globally, her impressive fortune is set to increase year after year.
Marie Kondo is a 36-year-old Japanese TV show host, organising consultant and author. As the wealthiest cleaning influencer in the world, she rakes in £6,800 per post. This is after being popularised on Netflix. Also known as Konmari, she has written four books on organizing which sold millions of copies worldwide.
As a cleaning influencer, she helps people transform their homes into inspirational living spaces. As of 2021, she has a net worth of $8 million.
Recent research from GoCompare shows that Mrs Hinch is set to earn £17,200 per Instagram post in the coming years. On TikTok, she can earn £181 for each 30-second clip. As a household name, Mrs Hinch has managed to amass an impressive fortune in less than four years.
What Is Mrs Hinch Overall Net Worth?
Mrs Hinch has a net worth of more than £1 million. As the UK’s biggest cleaning sensation, she earns thousands of pounds per post by partnering with companies such as Killen, Very, and Lenor. Thanks to her popularity, she is partnering with Tesco to launch their homeware range.
The range includes beddings, cushions, candles, wall art and much more. She launched her first book titled “Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink and Soothe Your Soul.” in 2019. The book sold over 160,000 copies in the UK in three days. It also topped Amazon’s bestseller list before its launch.
Other books she’s written include “Mrs Hinch: The Activity Journal (2019)” and “Mrs Hinch: The Little Book of Lists (2020).” Mrs Hinch is currently represented by Gleam Future Talent Management, who also represent Tanya Burr and Jim Chapman.