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How to Sell on Whatnot: A Beginner’s Guide for UK Sellers

How to Sell on Whatnot

Are you looking for a fresh and exciting way to sell your products online? Whatnot is a live-shopping app that’s making waves in the UK, blending the thrill of auctions with the ease of instant purchases.

Whether you’re a seasoned reseller or just starting out, this guide will walk you through everything you need to know to start selling on Whatnot successfully.

From setting up your account to running your first live show and beyond, we’ve got you covered with practical tips tailored for UK sellers.

What is Whatnot and How Does It Work?

Whatnot is a live-shopping marketplace that combines real-time streaming with auction mechanics. Originally launched in the US, it now operates in the UK and allows sellers to host live shows where they auction off products directly to viewers. The experience blends entertainment with commerce you get the interactive engagement of a Twitch stream with the transactional functionality of eBay.

Here’s how it works from a buyer’s perspective:

  • Live auctions: Viewers join a stream, watch the seller present items, and place bids in real time. Auctions typically run on timers, with the highest bidder winning when time expires.
  • Buy It Now listings: Sellers can also offer fixed-price items that buyers can purchase instantly without bidding.
  • Marketplace browsing: Even when sellers aren’t live, their whatnot store displays available inventory that buyers can browse and purchase.

Popular categories that perform well for UK sellers include trading cards, Funko Pops, LEGO sets, comics, retro gaming, vintage clothing, and beauty products. Hosting live shows creates urgency and builds community, which static listings alone can’t achieve.

Why Sell on Whatnot (Especially from the UK)?

Live shopping is growing rapidly across Europe, and Whatnot gives UK sellers access to an audience far beyond their local area. While platforms like Depop and Vinted dominate static resale, Whatnot occupies a different space where personality and presentation matter as much as price.

Low start-up costs make it accessible. You don’t need expensive equipment to start selling. A smartphone, a basic tripod, a ring light, and a reasonably fast internet connection are enough to run your first live show.

Increased visibility compared to static marketplaces. On eBay, your listing competes purely on price, photos, and search ranking. On Whatnot, your face, voice, and show format help you stand out. Viewers don’t just find items they find sellers they want to buy from repeatedly.

Strong engagement drives sales. The live chat creates a sense of community that static platforms can’t replicate. When you greet viewers by name, answer their questions on camera, and give shout-outs to bidders, you’re building relationships that translate into repeat customers.

Instant sales clear inventory fast. Timed auctions create urgency. Flash giveaways boost engagement further. A well-run Whatnot show can move dozens of items in a single evening.

Step 1: Create and Set Up Your Whatnot Account

Getting started is simple:

  1. Download the Whatnot app from the Apple App Store or Google Play on your UK device, or sign up via the web at whatnot.com.
  2. Select the UK as your region to see local shows and shipping options.
  3. Choose a username that matches your existing brand or social media handles.
  4. Complete your profile with a clear photo or logo, a short bio explaining your niche, and a valid UK return address.
  5. Enable two-factor authentication and verify your email and phone number.

A complete and professional profile builds trust with potential buyers.

Step 2: Apply to Become a Seller

You must apply and be approved before listing items or hosting shows. This helps maintain quality across the platform.

To apply:

  • Open the app and navigate to your profile.
  • Tap seller hub or “Become a Seller.”
  • Provide your full legal name, date of birth, UK residential address, and government-issued ID (passport or driving licence).
  • Optionally, link social proof such as Instagram or eBay feedback to strengthen your application.

Approval usually takes a few days. Use this time to prepare your inventory and plan your first show.

Step 3: Set Up Payouts and Payments

Whatnot uses Stripe to pay UK sellers. You’ll need to connect Stripe to a verified UK bank account:

  1. Go to Settings or Seller Hub in the app.
  2. Navigate to Payments or Payouts.
  3. Select “Connect with Stripe” and follow the prompts.

Have your bank sort code, account number, and ID ready for verification. Once connected, payouts typically arrive within 1–2 working days after funds are released.

Step 4: Plan and Schedule Your First Live Show

Scheduling your show in advance helps attract viewers:

  1. Tap the + button in the app.
  2. Choose “Schedule a Show.”
  3. Set a clear, descriptive title (e.g., “£1 Pokémon Pack Auction – UK Shipping”).
  4. Upload an eye-catching thumbnail.
  5. Select the most accurate category and subcategory.
  6. Include key info in the description like shipping details, starting bids, and any giveaways.

Weekday evenings between 7–10 pm and Sunday afternoons tend to work well for UK audiences. Consistency builds loyal viewers.

Step 5: Add Your Listings and Prepare Inventory

Pre-load your listings before the show:

  1. Open your scheduled show from the inventory page.
  2. Add each item with title, photos, and starting price.
  3. Choose “Auction” or “Buy It Now” for each listing.
  4. Set accurate shipping settings including item weight.

Label physical items to match listings and write detailed descriptions including condition, size, brand, and any flaws. Remove sold items promptly to avoid overselling.

Step 6: Create a Professional Live-Selling Setup

Your setup impacts buyer confidence:

  • Use a stable tripod and the rear camera for better quality.
  • Employ affordable lighting to avoid shadows or glare.
  • Choose a quiet room and speak clearly.
  • Keep your background tidy and on-brand.

Avoid playing copyrighted music during streams.

Step 7: Practice with a Private or Test Stream

Rehearse before your first live show:

  • Test internet stability and camera focus.
  • Check audio levels.
  • Practice starting auctions and interacting with chat.

Watch recordings to spot areas for improvement.

Step 8: Go Live and Run Your First Auction

When live:

  • Introduce yourself and explain how bidding works.
  • Present items clearly and engage with chat.
  • Recap unsold items and thank buyers at the end.

Keep your tone fun and relaxed to encourage bidding.

Step 9: Engage Your Audience and Build a Community

Engagement is key:

  • Greet viewers by name.
  • Answer questions and give shout-outs.
  • Share stories and run giveaways.
  • Maintain consistent branding across social media.

Building a community drives repeat sales and growth.

Step 10: Ship Orders Correctly and On Time

Shipping is critical to your seller experience:

  • Use Whatnot-generated labels and ship within 2 business days.
  • Buyers usually pay shipping unless you subsidize it.
  • Pack items carefully according to type.
  • Mark shipments as “Dropped Off” to trigger notifications.

Include thank-you notes to encourage positive feedback and repeat business.

Whatnot Seller Fees and How to Price Your Items

Fees to consider:

  • Around 8% sales commission on final price.
  • Approximately 2.9% + £0.30 payment processing fees per transaction.

Factor fees, packaging, and your time into your pricing. Use discounts and coupons strategically.

How to Promote Your Whatnot Shows in the UK

Boost your audience with external promotion:

  • Use Instagram Stories, TikTok, YouTube, and Facebook groups.
  • Create weekly schedule graphics.
  • Post highlight clips after shows.
  • Collaborate with other UK sellers via co-hosted shows or raids.

Cross-promotion helps grow your community faster.

What to Sell on Whatnot: Ideas for UK Resellers

Popular categories include:

  • Trading cards (Pokémon, sports cards)
  • Funko Pops and collectibles
  • LEGO sets
  • Vintage clothing and streetwear
  • Comics and graphic novels

Focus on items with good demand, reasonable shipping costs, and enough margin after fees.

How to Source Inventory for Whatnot in the UK

Find stock through:

  • Charity shops and car boot sales.
  • Local auctions and specialist fairs.
  • Online marketplaces like Facebook Marketplace and Gumtree.
  • Wholesale or liquidation suppliers shipping to the UK.

Keep documentation for authenticity and tax purposes.

Analysing Performance and Improving Over Time

Use Whatnot’s Seller Analytics to track sales, viewer counts, and engagement. Experiment with show times, item order, and themes. Watch recordings to refine your presentation. Set measurable goals to stay motivated.

Common Mistakes New Whatnot Sellers Make

Avoid these pitfalls:

  • Not promoting shows enough.
  • Poor audio, lighting, or cluttered backgrounds.
  • Pricing items too low without considering fees.
  • Mixing up orders or late shipping.

Create checklists to stay organized and professional.

Is Selling on Whatnot Worth It for UK Sellers?

Whatnot offers a unique opportunity to build a live-selling business with low start-up costs and strong community engagement. It complements other platforms like eBay and Depop, helping you move inventory faster and build a loyal customer base. Success requires consistency, authenticity, and good customer service.

Conclusion

Selling on Whatnot in the UK is an exciting way to connect directly with buyers, showcase your products live, and create a thriving community. By following these steps from setting up your account and scheduling shows to engaging your audience and shipping orders you can turn Whatnot into a rewarding side hustle or full-time business. Remember, the key is to be authentic, consistent, and professional. So, why wait? Start your live-selling journey today and watch your sales soar!

FAQs

What is the best way to start selling on Whatnot?

To start selling on Whatnot, create a verified Whatnot account, set up your seller hub with accurate shipping settings, and schedule your first live show. Pre-load your inventory with detailed descriptions and clear photos, then engage with your audience during the live auction or Buy It Now sales.

How do I apply to become a verified seller on Whatnot?

You can apply directly in the Whatnot app by navigating to your profile and tapping “Become a Seller.” Provide your full legal details, including a government-issued ID, and submit your application. Approval usually takes a few days.

What are the seller fees and payment processing fees on Whatnot?

Whatnot charges an 8% sales commission on the final price of your sold items plus payment processing fees of approximately 2.9% + £0.30 per transaction. These fees are automatically deducted from your earnings.

How do I ship items sold on Whatnot?

Use Whatnot-generated shipping labels and ship items within 2 business days. Buyers typically pay for shipping unless you offer free or reduced shipping. Mark shipments as “Dropped Off” in the seller hub to notify buyers and trigger payout processing.

Can I sell multiple categories on Whatnot?

Yes, Whatnot supports multiple categories including vintage items, collectibles, trading cards, apparel, and other categories. Choose the most accurate category when listing to help interested buyers find your products.

How can I boost engagement and build a community on Whatnot?

Engage with viewers by greeting them by name, answering questions live, running giveaways, and maintaining consistent branding across social media platforms. Cross promote your shows on Instagram, TikTok, and Facebook groups to grow your audience.

Is it possible to practice before going live on Whatnot?

Yes, you can use the private stream feature to rehearse your live show, test your setup, and get comfortable with the auction process without broadcasting to the public.

What should I include in my detailed descriptions?

Fill your listings with clear titles, condition notes, brand information, size, flaws, and shipping details. Accurate descriptions build buyer trust and reduce the chance of returns.

How do I get paid from my Whatnot sales?

Connect your Whatnot account to Stripe and link a verified UK bank account. Once orders are delivered and confirmed, your earnings will be available to transfer to your bank, typically within 1–2 working days.

What happens if something goes wrong with a sale?

If issues arise, such as disputes or returns, refer to Whatnot’s community guidelines and support resources. Prompt communication with buyers and Whatnot support helps resolve problems efficiently.

Can I sell vintage items and collectibles on Whatnot?

Absolutely. Vintage items and collectibles are among the most popular categories on Whatnot. Make sure to provide authenticity information and detailed descriptions to attract interested buyers.

How do I cross promote my Whatnot store?

Use social media platforms to share your live show schedules, highlight clips, and giveaways. Join relevant online communities and collaborate with other sellers to expand your reach.

What should I do to fill my inventory page effectively?

Organize your inventory with clear photos, accurate categories, and competitive pricing. Regularly update your listings and remove sold items promptly to keep your store current and appealing.

Can I accept offers or only auction items on Whatnot?

You can sell items via auction or use the Buy It Now feature for fixed-price sales. Accept offers during live shows to engage buyers and close sales quickly.

How do I handle shipping costs to maximize earnings?

Factor shipping costs into your pricing strategy. Offering free shipping can boost sales but will reduce your earnings, so balance accordingly to maintain profitability.

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